| NEW | Different colour from the previous design. |
| ALL NEW | Parts not interchangeable with previous design. |
| EXCLUSIVE | Imported product. |
| UNMATCHED | Almost as good as the competition. |
| DESIGN SIMPLICITY | Manufacturers costs cut to the bone. |
| FOOLPROOF ADJUSTMENT | No provision for adjustment. |
| ADVANCED DESIGN | Ad writer doesn't understand it. |
| IT'S HERE AT LAST | Rush job, nobody knew it was coming. |
| FIELD TESTED | Manufacturer lacked test equipment. |
| HIGH ACCURACY | Unit on which all parts fit. |
| DIRECT SALES ONLY | Manufacturer had argument with distributer. |
| RUGGED | Too heavy to lift. |
| LIGHTWEIGHT | Lighter than Rugged. |
| YEARS OF DEVELOPEMENT | Finally got one that worked. |
| BREAKTHROUGH | We finally figured out a way to sell it. |
| FUTURISTIC | Can't figure out another reason why it looks the way it does. |
| ENERGY SAVING | Achieved when the power switch is off. (or when switch is on, no other shack heating is necessary). |
| DISTINCTIVE | A different colour or shape from the competition. |
| PERFORMANCE PROVEN | Will operate through the warranty period. |