| New | Different colour from previous design |
| All New | Parts not interchangeable with previous design |
| Exclusive | Imported product |
| Unmatched | Almost as good as the competition |
| Designed Simplicity | Manufacturer's cost cut to the bone |
| Foolproof Design | No provision for adjustments |
| Advanced Design | The advertising agency doesn't understand it |
| It's Here At Last | Rush job; Nobody knew it was coming |
| Field-Tested | Manufacturer lacks test equipment |
| High Accuracy | Unit on which all parts fit |
| Direct Sales Only | Factory had big argument with distributor |
| Years of Development | We finally got one that works |
| Revolutionary | It's different from our competitors |
| Breakthrough | We finally figured out a way to sell it |
| Futuristic | No other reason why it looks the way it does |
| Distinctive | A different shape and colour than the others |
| Maintenance Free | Impossible to fix |
| Re-Designed | Previous faults corrected, we hope.... |
| Hand Crafted | Assembly machines operated without gloves on |
| Performance Proven | Will operate though the warranty expired |
| Meets all standards | OURS, not yours |
| All Solid State | Heavy as all get out |
| Broadcast Quality | Gives a picture and produces noise |
| High Reliability | We made it work long enough to ship it |
| SMPTE Bus Compatible | When completed, will be shipped by greyhound |
| New Generation | Old design failed, maybe this one will work |
| MIL-SPEC Components | We got a good deal at a government auction |
| Customer Service Across The Country | You can return it from most airports |
| Unprecedented Performance | Nothing we ever had before worked THIS way |
| Built to Precision Tolerances | We finally got it to fit together |
| Satisfaction Guaranteed | Manufacturer's upon cashing your check |
| Microprocessor Controlled | Does things we can't explain |
| Latest Aerospace Technology | One of our techs was laid off by Boeing |